Alex Herrera, formerly with UBS Financial Services, Barred from Securities Industry

Have you lost money with financial advisor Alex Herrera of Coral Gables, Florida?  We are investigating allegations made by FINRA, the Financial Industry Regulatory Authority, against Alex G. Herrera. FINRA barred Herrera from the securities industry after he failed to respond to a FINRA investigation.  FINRA was investigating Herrera regarding allegations that he engaged in outside business activities without disclosing such to his brokerage firm, UBS Financial Services.

Alex Herrera was a financial advisor and registered representative of UBS Financial Services from March 2012 to May 2018.  He worked at a branch office in Coral Gables, Florida.  Herrera also has been the subject of a customer complaint, in which the customer alleges that Herrera used an investor’s funds to purchase a vacation home.

Brokerage firms like UBS Financial Services have a responsibility to adequately supervise all representatives who are registered through their firm.  Brokerage firms also must take steps to ensure that their financial advisors follow all securities rules and regulations, as well as internal firm policies.  When brokerage firms fail to adequately supervise their registered representatives, they may be liable for investment losses sustained by customers.

Israels & Neuman PLC is a securities and investment fraud law firm with offices in Denver, Colorado; and Seattle, Washington.  We represent investors in FINRA arbitration proceedings in all 50 states, including investors throughout Florida and the Miami area.  Attorney David Neuman is licensed to practice law in Florida.  Our attorneys have represented over one thousand investors against many brokerage firms in the past.

Click to view:  Herrera, Alex FINRA AWC

Click to view:  Herrera, Alex BrokerCheck 8.8.18

If you lost money with Alex Herrera or UBS Financial Services, please CONTACT US at 720-599-3505 for a free evaluation of your case.

Israels & Neuman, PLC is a private law firm and is not affiliated with any government or law enforcement agency.  Any investigation referenced in this blog is independent in nature and is being conducted by our law firm privately, not in conjunction with any government or law enforcement agency.  All information contained in this blog should be deemed statements of opinion derived from the author’s review of public records, not statements of fact.  This blog is advertising material and does not create an attorney client relationship, nor does it constitute legal advice.  Everyone’s situation is different and the question of whether or not you have a claim will vary on a case-by-case basis.  In contingent representation, clients may still be liable for costs.